2006 Book #4

The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell is a book that everyone should read. I don’t know of a better way to explain my recommendation other than to say that it unpacks much about the way the world of sales/marketing/advertising works, and it has ramifications for the way that we communicate in many areas of our lives. I had actually listened to the book on tape in the summer of 2002, but I wanted a print copy for reference, and I wanted to refresh my mind on the content, so I read it again in the summer of ’06.